Here's a great video that was on Youtube called the Fun Theory. It shows an experiment that was done in an attempt
to get people to take the stairs rather than the escalators. As health promotion practitioners and educators we are always trying to find out what motivates people to change behavior without it being so tedious. It seems that the European countries know just what to do and are willing to go out on a limb to at least try something new.
This video shows it. Here's the link
I think it's a great idea.
Let me know what you think.
Ruthy
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